Okay, so you'd made it this far. You've watched the video and now you likely have some questions.  I want to invite you to hear my story. Why would I partner with a beauty care company as an Integrative Nutrition Holistic Health Coach? 

Why would this be so important to me? 

As Gregg mentioned above, as a mother, she would do anything to protect her children and I couldn't agree more.  But it's not just my children that has me so passionate about sharing safer products with my tribe! 

I personally have struggled with an endocrine disorder, estrogen dominance and a thyroid nodule for years now.  One of the connections for me was the ingredients that have been used in the personal care industry for years and the lack of safety regulations. 

I recently found out that the personal care industry has not had any changes to their regulations since 1938 in the United States. 


And that since that time, only 11 ingredients have been banned.  How is that even possible? 

So now, this industry pretty much has free will to put what they want in their products and they have to answer to no one.  As a mom, a consumer and a Health Coach, this has me pretty pissed.  Seriously pissed.  I just looked on the EWG.org website the other day and saw that a popular brand of diaper cream (one that I used regularly), contained ingredients known to cause allergies/immunotoxicity, endocrine disruption, developmental/reproductive toxicity, ecotoxicology, organ system toxicity (non-reproductive), ecotoxicology and the list just goes on and on.

This is a product that is well known and used on literally thousands upon thousands of babies by their caregivers every single day.  It's no wonder infertility rates are on the rise and this is just one area that is affecting our health.
So when Beautycounter was introduced to me, I had some decisions to make.  I could simply ignore this area of my life and continue using the same products I had been using for years, totally oblivious to how these may be contributing to my health concerns (parabens have been shown to act as estrogens in the body...hmm...) or I could open my eyes and clean up my personal use products. So I chose to open my eyes and learn more...eventually! LOL I didn't take a deeper look right away - that took a few months - but when I did, I then had another decision to make with all this newfound knowledge that I had about this industry and our health. I could quietly go about my day and not mention this to anyone unless they asked or I could jump on board with the Mission of getting safer products into the hands of everyone, of educating women everywhere about how to choose safer products and avoid harmful ones and campaign for a safer world. 

Let's get one thing straight.  This is not a "makeup" issue or a beautycare issue.  This issue affects everyone and it is a Human Rights issue that I am proud to be a part of 
I would love to invite you to join me in the conversation. 

Click here to shop or learn more about Beautycounter
to find out what we are doing today for a safer world tomorrow.

From Beautycounter - Our Mission

To get safer products into the hands of everyone.

Decades of studies indicate that serious health issues (including, but not limited to, asthma, cancer, and infertility) are on the rise, due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.

What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety.

It’s time for a change.

Over the past two decades, the European Union has banned more than 1,300 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. In Canada, Health Canada maintains a current list of close to 500 chemicals that are prohibited for use in cosmetic products and a current list of close to 80 chemicals that are restricted for use in cosmetic products. The United States has only partially banned 30 to date.

We deserve better, and we’re doing something about it.

At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. and Canadian law: We’ve banned the use of more than 1,500 questionable or harmful chemicals through our Never List—all while ensuring our products perform and that they’re as indulgent as any luxe shampoo, lipstick, or oil in the market.

It’s not easy work, but it’s well worth it.

This is about progress—not perfection. Because every little bit counts.

Learn more about the impact the environment is having on your health.

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